About UsLeading industry consumer and storage companies are spearheading a new initiative to define a storage interface tailored to the needs of the handheld and consumer electronics (CE) market segments. The Promoter companies for the new initiative are Hitachi, Intel, Marvell, Seagate and Toshiba. The objective of the initiative is to define a standard interface for small formfactor disk drives that addresses the requirements of the handheld and CE market segments, including low pin count, low voltage, power efficiency, cost effectiveness, and integration efficiency. The creation of the CE-ATA technology is necessary to address these specific requirements and respond to the needs of today’s quickly changing environment. The current CE-ATA membership consists of the identified Promoter companies in addition to an increasing number of Contributor companies (see current membership). The membership is expected to grow as more new companies with an interest in the technology join the organization. Participation in the new organization is subject to the terms of the Contributors and Adopters Agreements available to those interested in participating.
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